2. The Concept of Intelligence in Marketing:


 

It refers to the innate capability of collecting information on customers, competitors, and market trends and then using such data to make an efficient marketing decision.   

 

·       Intelligence in marketing involves:

 

·       Data intelligence: analyses customer data and market trends.

 

·       Customer intelligence refers to understanding the preferences, needs, and behaviour of the customer.

 

·       Predictive intelligence: forecasting future customer actions

 

·       Decision Intelligence - choosing the Optimal Marketing Strategy

 

·       AI enhances marketing intelligence through its capabilities to learn from the patterns of data inputs and continuously improve on marketing outcomes independently.


 

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